LEONOEL = LEON (A collection of clothes for MEN) + N (A collection of NEUTRAL clothes) + NOEL (A collection of clothes for WOMEN). Learn more about our name and our philosophy here.
This year we launched a small batch of the compostable shirt made of 70% organic cotton and 30% hemp for Men. This shirt was initially made in 100% organic cotton. We replaced 30% of the ingredient with hemp, to account for considerable water savings; this saved 1,800 gallons of water in comparison to a conventional cotton shirt and about 35% water in comparison to the organic cotton alternative.
This shirt sold out fast. Pre-order for March 2020 here.
The mix of the two fibers generates a fabric that has the incredible softness of organic cotton and the durability of hemp. We used cotton thread and kept the shirt undyed to maintain the raw natural aesthetic of organic cotton and hemp.
The outcome is a shirt that is 100% compostable. This has a huge impact on the product's overall sustainability score as the the product closes the loop in a biological cycle of recovery. At the end of its life cycle, you may place the shirt in a house-hold compost and the item will decompose within three months of disposal. The soil may be used for organic gardening and other organic farming practices as the shirt has no dyes or toxic chemicals added to the fibers.
*Compostable means that a product is capable of disintegrating into natural elements in a compost environment, leaving no toxicity in the soil. This typically must occur in about 90 days.
*According to the American Society for Testing and Materials (ASTM) biodegradables are anything that undergoes degradation resulting from the action of naturally occurring microorganisms such as bacteria, fungi, and algae.Although biodegradable materials return to nature and can disappear completely they sometimes leave behind metal residue, on the other hand, compostable materials create something called humus that is full of nutrients and great for plants. In summary, compostable products are biodegradable, but with an added benefit. That is, when they break down, they release valuable nutrients into the soil, aiding the growth of trees and plants.