DESIGN LANGUAGE  

Our design process starts with lines and cuts that form simple wearable shapes. Our overall design language is minimal. We prefer less of everything; fewer lines, fewer stitches, fewer buttons. To do this properly, we rely on our background in architecture and visualize a garment holistically. We think about the structure and the content of the garment simultaneously to scrape out extra details in creating simple, elegant forms. We utilize hand sketches and 3d modeling technology in the design process; this allows us to see the overall shape of a garment while in design mode and adjust accordingly.

TECHNOLOGY

We have inserted parametric design into fashion, offering a new approach to fashion design based on advanced computational design techniques. This allows us to create patterns, design variations using codes in 3d design software, and generate artifacts that can be sent to 3D knitters and 3D printers. The object is dynamic in form as all the curbs and nurbs are free to move and mold in the predefined grasshopper grammar. Our advanced technology tools give us the ability to open a new trajectory in fashion design, one similar to the design process in the fields of architecture and industrial design, which through utilizing various 3D making machines in the past few years, have minimized manual labor drastically. We are currently developing this research and expect to employ it in our 2020 reclaimed collection, to be 3D printed, 3D knitted, and 3D cut.

We are invariably conscious of form, content, and impact. We strive to create forms that contain pure, minimal lines. We use the highest quality content and natural fibers. We think about our social and environmental impact every step of the way. We embrace the ingenuity, integrity, and craftsmanship in design, materiality and execution of each product and artifact.

DESIGN IMPACT

We use the highest quality natural fibers from a textile mills and suppliers around the world, as long as they hold both GOTS Certification (Global Organic Textile Standard) and OCS Certification. In addition to our own standards, these certifications are essential to us as they take the ambiguity and guesswork out of our supply chain system.To keep the smallest footprint on our planet, we like to keep fabrics undyed as much as we can. To create new variations, we interlace different yarns in creating innovative weave patterns with new textures and weights.We are continually exploring with different weave patterns, yarns and vegetable dyes, to formulate new shapes and fabrics.

TRUE SUSTAINABILITY

Transparent customer interaction is at the core of our ideology. We believe that sustainability parameters should be traceable and clearly communicated. This means an item that is sold as sustainable or green should contain no ambiguity in outlining how it is sustainable.

We started LEONOEL because outside of just a few brands, we could not find genuinely sustainable, creative clothes on the market. We were disappointed to witness the use of the word "sustainability" as an add-on and a marketing strategy. We steered that disappointment into a new dialogue and a direction towards a more sustainable future in the industry.
Our solution was to start with a lot of research and a small line of clothes, where our footprint is not only calibrated from seed to disposal but also clearly shared with our customers.
A growing platform where an open dialogue takes place between designers, makers, scientists on this effort and the products become instruments where we explore our fundamental ideas and measure the impact of each product along the way.

CLEAR COMMUNICATION OF SUSTAINABILITY PARAMETERS 

Each garment’s sustainability tag illustrates the sustainable journey from seed to disposal in a simple graph—so you can easily understand what you are buying.

Each Tag includes:

  • The precise content of each fabric with fabric composition properties.
  • The dye process; whether the fabric is undyed, vegetable dyed, OEKO-TEX® certified dyed or non-toxic dyed (with no certification) means different things for the disposal of the garment, thus should be clearly outlined.
  • The disposal process is different in each collection, based on the dyeing process.
  1. If the product is undyed or vegetable-dyed, we keep it unbleached with no additional additives and substances. This product is safe for household composting, and the retrieved soil can be used in organic gardening.
  2. If the garment is OEKO-TEX® certified dyed or in some cases non-toxic dyed with no certification, we consider the item biodegradable and ask you to place the item in a commercial compost bin at the end of its life cycle.

      MEASUREMENTS

      Human beings come in all shapes and heights. Our founding team alone consists of heights ranging from 5'0", 5'4", 5'7" and 6'1". We are currently making a few creative outcomes to showcase our clothes on different body types and heights.
      In the meantime, we are starting this process with height diagrams that present where the clothes would drop on various heights. This helps you better visualize where a long dress or a wrap dress would drop on your body.
      We have created this diagram in size small, but the vertical/height component is compatible with all sizes.